5 Questions To Expose What Your AI Tools Are Costing Your Brand
Most marketing and communications leaders won’t be able to answer all five.
The ones who can are already ahead.
Has anyone on your team used an AI tool to draft, edit, or publish content without it going through your standard brand or legal review?
If yes, your brand standards are already being applied selectively (and not always by the people you’d choose.)
Do you know which AI tools your team is using, including the free ones they found on their own?
If not, unapproved tools are likely consistently touching your campaigns, your client work, and your proprietary messaging.
If your team’s unofficial AI resource disappeared tomorrow, would anyone know when something breaks or how to fix it?
If you’re not sure, your content operation has a single point of failure you haven’t accounted for.
When an AI tool produces something off-brand or inaccurate, is there a clear process for catching it before it goes out?
If not the answer defaults to whoever happens to notice, but not necessarily before it’s published.
In the last 90 days, has anyone shown you a specific dollar amount or hour count that was directly saved by AI?
Without that number, it’s difficult to know what’s worth keeping, what needs adjusting, and what you’re overpaying for.